Common Sense: A Guide For Founders

👋 Who is This Book for?

• You want to start a side hustle or a business but aren't sure where to begin.

• You feel lost and confused about what to believe anymore in 'startup world'.

• You're getting dizzy from all the hypes, gimmicks, tools, and buzzwords lately.

• You are already working on a new business but feel stuck on what to do next.

• You have ideas but don't know how to actually go out and make it happen.

• You are tired of theoretical nonsense and want something simple and useful.

If you identify with any of the above, keep reading 👇

🎁 This is the Entire Book

This is the entire book. You can read the free preview to see if you like it here. The book consists of 100 lessons and about 125 pages. Enjoy your reading!

📚 About the Book

This book is the culmination of a decade of trial and error, and ideas from the world of startups and great thinkers that still stand strong today. It’s based on common sense. That’s why after reading you will be able to focus on what matters and make better decisions. Building a business is hard enough, so let’s not overcomplicate it.

This is your no BS pocket book with practical short lessons. Don’t get lost in all the ‘noise’, articles, hypes, and buzzwords. Keep it simple. Go back to the basics.

🧐 Table of Contents

1. Start

☂️  Why start in the first place?

⚒  What skillset do you have?

🏕️  What is your situation like?

🏆  Do you need a cofounder?

🍸  Why is now a good time?

👛  What can you afford to lose?

💬  Who do you need to talk with?

🎢  What can you start with?

2. Research

🏹  Who is your target audience?

❤️  What problem are you solving?

🎁  What solutions do people use today?

🗺️  What is your business model?

🏖️  What is your go-to-market?

✋  What is the zeitgeist?

👋🏾  How do you talk to users?

💸  Where is money flowing?

3. Ideate

💡  What is obvious to you?

💭  What are your assumptions?

🔍  What is your main hypothesis?

🖐️  How many touch points are there?

💰  What are people willing to pay?

✅  What is already validated?

🔀  What are new combinations?

🧠  What do you know to be true?

4. Create

📣  What is the pitch?

🔨  What can you build fast?

💎  Which features add value?

🛠️  Which jobs will be done?

🔎  What can you simplify?

🌟  What makes it special?

🎯  What makes it easy?

🎵  What makes it catchy?

5. Validate

🔍  What can you test fast?

🗣️  What are people saying?

👥  What are people doing?

📲  What are people sharing?

💓  What do people care about?

🔄  Why are people switching?

💵  What are people paying?

⌚  When do people use it?

6. Launch

🚀  Where are you launching?

📈  Where can you get traction?

🤝  Who might want to help you?

📋  What do you need to prepare?

👥  What do you want people to do?

📅  When will you launch again?

🎉  What happens post-launch?

❌  What if it doesn't work?

7. Iterate

🔍  What did you discover?

🙉  What are you ignoring?

❌  What has been invalidated?

✅  What has been validated?

🗣️  What are people telling you?

🕹️  Why are users churning?

🔬  What needs to be tested?

📉  When should you pivot?

8. Earn

💰  What do people want to pay?

💸  What does it cost to get users?

💼  What is the lifetime value?

🎁  What else can you offer?

🔑  What are your margins?

📊  What are your unit economics?

💸  What is costing you money?

💵  What is making you money?

9. Survive

🎯  What is product market fit?

⏳  What is your retention?

🔥  What is your burn rate?

💸  What if you run out of cash?

🌪️  What if there is no traction?

🌶️  What is an uncomfortable truth?

🔍  What was your hypothesis?

❓  What if you need investors?

10. Scale

⏸️  What is slowing you down?

📈  What is getting you traction?

👥  Who should be in your team?

📲  How can the product sell itself?

🚀  How can you hack growth?

🔄  What growth loops do you use?

⚖️  What is your K-factor?

🌱  What is your growth rate?

11. Optimise

📊  What do the numbers say?

🗣️  What do the customers say?

🧪  What A/B tests should you run?

🔀  What are your best funnels?

📁  What can you systematise?

🤖  What can you automate?

👥  What is the ROI per employee?

🎭  What sort of culture do you want?

12. Exit

💰  What is your business worth?

💎  What makes a business valuable?

🤝  Who wants to buy your business?

🚫  What if you don't want to sell?

Overall this book is a great, practical read whether you are already a founder or want to start a new business (or side hustle) some day.

After reading you'll be able to make much better decisions in business moving forward. You'll be able to focus on what actually matters without all the noise.

Enjoy your reading!